Arrowhead Welcomes New Director of Coupon and Rebate Products

coupon management

Jake Tackett’s agency and technology background strengthens
Arrowhead’s position as a leader in digital innovation.

 

Arrowhead Welcomes Jake Tackett

GRAND RAPIDS, Minnesota (April 3, 2024) – Arrowhead Promotion and Fulfillment Co. Inc., a leading provider of promotional marketing services, is pleased to announce Jake Tackett is joining the company in the role of Director of Coupon and Rebate Products. As coupons continue to evolve in the digital age, Tackett’s background helping brands build lasting connections with their customers, as well as his experience in technology, strengthens Arrowhead’s position in ground-breaking customer service and innovation.

Tackett’s Role in Enhancing Coupon and Rebate Solutions

Jake Tackett will oversee Arrowhead’s proprietary promotion portal, which enables brands to efficiently design and manage multiple promotions, including coupon management and rebate campaigns, across a family of products and brands. His expertise will ensure that Arrowhead’s solutions align with the industry’s transition toward a universal digital and paper coupon format, creating more opportunities for brands to reach new customers.

“Jake adds to an already deep bench at a company with more than 40 years of experience in the promotions, sweepstakes, and fulfillment industry, including coupon management and rebates,” said Sean Silver, Executive Vice President at Arrowhead. “With the growth of digital and paper coupons, Tackett will play a significant role in helping us leverage new opportunities for our clients.”

Tackett’s Background and Vision for Arrowhead

Tackett’s prior experience includes eight years with Apple, working to maximize the in-store customer experience. Most recently, Tackett was at Minneapolis-based Capsule, a special projects design agency with clients ranging from small to enterprise-level companies. Tackett believes his work building unique customer experiences in the agency world translates well into the work Arrowhead is doing to help brands build solid strategies for success.

“Bring us whatever you can dream up and we’ll build a solution that turns your vision into reality, authentically and sustainably,” Tackett said.

About Arrowhead Promotion and Fulfillment

Arrowhead is a proud, woman-owned company with more than 40-years of experience helping brands connect with customers. Its portfolio includes some of the country’s best-known brands across many industries, including consumer packaged goods, healthcare and pharmaceutical, adult beverage, sporting goods, automotive and more.

Arrowhead’s deep expertise and proven systems and processes enable us to advance our clients’ objectives efficiently and cost-effectively across multiple marketing service areas. These include promotion and fulfillment, rebates, coupons, sweepstakes, games and contests, loyalty and continuity services, B2B sales incentives, and contact center services. We have a singular mission: To help our clients engage their customers in ways that build awareness, brand loyalty and sales.

Arrowhead is based in Grand Rapids, Minnesota. For more information, visit arrowheadpromotion.com. Call 218-327-1165 or email inquiry@apfco.com.