PROJECT DESCRIPTION: Federal leveraged their partnership with OnX Hunt, an up and coming and very trendy technology provider to Public Land Hunters, to garner sentiment and encourage their shared customers to donate their rebate to the National Wild Turkey Federation.
DONATION THANK YOU BONUS* – To add additional encouragement of donation, OnX donated a Premium Membership redemption code when you elect to donate your rebate.
OBJECTIVE: Opportunity to drive sales as well as strengthen strategic partnership with OnX. With OnX being deeply invested in Turkey Season, the Client capitalized on an opportunity to deepen their relationship through a shared interest, the NWTF. By utilizing their existing digital redemption platform, the team was able to generate the necessary good will without added expense.
RESULTS: Both the clients and their partners were happy with the overall results of this promotion which not only generated sales, but also awareness in the Federal, OnX and NWTF.