PROJECT DESCRIPTION: A Money Back Guarantee delivers consumers a strong message of confidence in their purchase. Arrowhead partnered with Phillips Consumer Electronics to create a custom solution that provided MBG market execution while protecting their bottom line.
OBJECTIVE: Philips produces premium quality products with a premium price. Leveraging a satisfaction guarantee tactic reinforces and eases the path to purchase for their customers. By standing firmly behind their product quality, this offering was structured to instill confidence in their prospective customer base and drive sales.