PROJECT DESCRIPTION: Stove Top believes it’s not just about looking good, it’s about doing good. In honor of America’s most “Glamorous” meal the Stove Top team is releasing attire that fits the season and partnered with Feeding America to help fight hunger in the US.
OBJECTIVE: By engaging with various social leveraged call to actions, users purchased limited time Stove Top Swag at highly reduced amount and donated $1 of their purchase to help Stove Top’s effort to end hunger in the US.
SOLUTIONS:
RESULTS: This program not only generated huge social media engagement but there was incredible interest in the brand’s unique, limited merchandise.
