“If you do not change direction, you may end up where you are heading.” – Lao Tzu Fear of change has stymied personal and organizational growth for centuries. For organizations, the risks can seem high, and the stakes even higher. Your company’s bottom line could be affected, or your job could be on the line […]

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Harnessing the Power of Major Events for Brand Promotion March Madness is synonymous with busted brackets, but there’s always hope for an exciting rematch. In 2024, that hope was rewarded. The Women’s Elite 8 game between Iowa’s Caitlin Clark and LSU’s Angel Reece captivated over 12 million viewers, and the final attracted an impressive 18.7 […]

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Jake Tackett’s agency and technology background strengthens Arrowhead’s position as a leader in digital innovation.   Arrowhead Welcomes Jake Tackett GRAND RAPIDS, Minnesota (April 3, 2024) – Arrowhead Promotion and Fulfillment Co. Inc., a leading provider of promotional marketing services, is pleased to announce Jake Tackett is joining the company in the role of Director […]

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The Future of Coupon Redemption: Innovations and Legislative Challenges While many shoppers are used to whipping out their smartphones to search for digital deals or scan the web for discount codes, the world of coupons still looks strikingly similar to what your parents experienced years ago: Take a paper coupon to the register, hand it […]

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Shifting Consumer Habits and Brand Engagement Strategies Ask anyone how the economy is doing these days and you’re likely to get an eyeroll. Recent numbers point to a continued strong job market, and consumer sentiment is shifting toward a more positive outlook, but are consumer purchasing habits in alignment with government reports? While inflation has […]

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