How to launch holiday promotions faster with our Quick-to-Market solution
Transform holiday marketing challenges into opportunities Raise your hand if you're ready to stop dwelling on economic headlines. We hear…
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Detailed industry analysis and best practices
Explore in-depth commentary and trend reports authored by our department leads and subject matter experts. These articles draw from our team’s daily experience to provide practical insights on managing secure and successful promotions.
A viral customer complaint can cost a brand customers—or win them back as loyal ones
You’ve likely seen one. The ubiquitous unboxing videos on YouTube, documenting every step as someone carefully opens a box to…
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How to plan holiday brand promotions in 2026
Holiday planning in 2026 is starting earlier than ever, and not because the holidays have changed, but because the conditions…
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How to protect your brand through strategic coupon fraud prevention
Why is coupon fraud still a real issue for brands Today, coupon fraud is a bigger risk than ever because…
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How brands are using coupons and rebates to navigate tariff-driven cost pressure
What actually changed after tariffs were introduced last year When tariffs were announced last year, the immediate focus was on…
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How brands can adapt to changing consumer buying habits in 2026 and beyond
Ask most marketers how consumers are behaving in 2026, and you’ll hear a consistent theme: conditions are more stable than…
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How to win the brand loyalty game in 2026
Capturing the moment—and keeping the customer The first quarter of 2026 brought some of the biggest events of the year,…
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Finding the right balance for fraud protection: why registration is a critical step
Establishing best practices for promotional security When you go to bed at night, you probably follow a set routine designed…
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Run the promo, not the risk: staying on the right side of the law with compliance expertise
Navigating a fragmented regulatory landscape Nobody wants to break the law, but you’d be surprised how easily it happens if…
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What is QTM and how does it fit into modern promotions?
What is QTM? QTM, or Quick-to-Market, is one of our digital product offerings designed to help brands launch promotional campaigns…
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How brand values can help your company rise above competitors
Moving beyond performative marketing As the CEO of a major promotional company overseeing customer engagement opportunities for some of the…
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Weathering tariff turmoil: how loyalty programs can improve customer retention
The evolution of consumer behavior in an uncertain market What motivates someone to make a purchase used to be as…
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