A viral customer complaint can cost a brand customers—or win them back as loyal ones
You’ve likely seen one. The ubiquitous unboxing videos on YouTube, documenting every step as someone carefully opens a box to…
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Detailed industry analysis and best practices
Explore in-depth commentary and trend reports authored by our department leads and subject matter experts. These articles draw from our team’s daily experience to provide practical insights on managing secure and successful promotions.
How to win the brand loyalty game in 2026
Capturing the moment—and keeping the customer The first quarter of 2026 brought some of the biggest events of the year,…
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Finding the right balance for fraud protection: why registration is a critical step
Establishing best practices for promotional security When you go to bed at night, you probably follow a set routine designed…
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Run the promo, not the risk: staying on the right side of the law with compliance expertise
Navigating a fragmented regulatory landscape Nobody wants to break the law, but you’d be surprised how easily it happens if…
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How quick-to-market promotions can supercharge your holiday 2025 marketing strategy
Transform holiday marketing challenges into opportunities Raise your hand if you’re ready to stop dwelling on the economic headlines. We…
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How brand values can help your company rise above competitors
Moving beyond performative marketing As the CEO of a major promotional company overseeing customer engagement opportunities for some of the…
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How you can protect your brand through strategic coupon fraud prevention
Inventory management is a critical first step The average consumer likely gives little thought to fraud when they redeem a…
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Holiday promotions strategy for 2025: why brands should start planning now
The 2025 holiday landscape: tariffs, trade, and pricing While consumers are eagerly celebrating the arrival of summer, brands are perfecting…
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Weathering tariff turmoil: how loyalty programs can improve customer retention
The evolution of consumer behavior in an uncertain market What motivates someone to make a purchase used to be as…
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How coupons and rebates can protect your brand from tariff-driven price shocks
Pulling the right levers: optimizing your promotions mix As we head into Q2, companies are in the unenviable position of…
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Mitigating AI-generated fraud that is targeting coupons, rebates and other Incentives
The thriving digital coupon landscape Put a group of B2C marketing experts into a room and task them with building…
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The surging popularity of NA and THC drinks brings opportunity and risk for brands
A growing market for non-alcoholic and cannabis-infused drinks Dry January turned into a marketing bonanza for creative mixologists this year,…
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