Training and Incentive Program for Budtenders
Boveda is a leading manufacturer of humidity control products for wood instruments, tobacco, hemp, and cannabis. As the cannabis industry grows, Boveda’s products are crucial for preserving the freshness of cannabis by protecting terpenes—compounds that impact flavor, smell, and effectiveness. With this growing market, Boveda needed to educate consumers, particularly through Budtenders, the key influencers in dispensaries. The goal was to incentivize Budtenders in Illinois to complete a training video that would help them educate customers.
Creating an Engaging Training Platform
Arrowhead created an engaging platform for Boveda’s training content. Budtenders were first screened to ensure they were of legal age, addressing compliance concerns in the highly regulated cannabis market. The platform prevented users from skipping through the video by making it “un-scrubbable,” ensuring the content was watched in full. Afterward, Budtenders were required to pass a quiz to demonstrate their understanding of the material. To encourage participation, Arrowhead curated appealing branded swag that incentivized Budtenders for their time and engagement.
Efficient Warehouse Fulfillment Services for Incentives
To ensure Budtenders received their incentives in a timely manner, Arrowhead utilized its warehouse fulfillment services to handle the distribution of the curated branded swag. By streamlining the fulfillment process, Arrowhead ensured each Budtender received their reward efficiently and accurately, further driving participation in the program.
Successful Engagement and Exceeding Goals
Within the first few days, nearly half of the target audience watched the video and passed the quiz, surpassing Boveda’s goals for the promotion. Arrowhead’s integration of warehouse fulfillment services played a key role in the program’s success by delivering timely incentives, ensuring an engaging experience for Budtenders.
