Boosting Brand Loyalty with Elanco’s Consumer Rebates
Elanco, a global leader in animal health, produces medicines for companion pets and farm animals. With a goal to increase brand loyalty in a competitive market, the company sought to offer Elanco rebates through its website, collecting valuable customer data to improve engagement.
Elanco needed a single vendor to manage all its consumer-facing rebates and required a solution up and running within three months, making the timeline very tight.
Streamlining Rebate Processing with Integrated Solutions
Arrowhead proposed implementing an inline frame (iFrame) within Elanco’s website to create a microsite for rebate submissions. Customers could upload receipts and qualify for rebates directly from Elanco’s platform. This solution also consolidated previous submissions by integrating with Elanco’s former vendor via API, bringing everything under one management system.
Fraud mitigation was a major consideration for the project due to the nature of Elanco’s rebates, ranging from $25 to $100, where multiple proofs of purchase could be submitted. Arrowhead utilized its proprietary technology to screen invoices for fraud, followed by human verification to further reduce fraudulent submissions.
The new platform incorporated Arrowhead’s rebate processing services, ensuring efficient management and validation of rebate claims. The system supports over 26 different product offers, allowing customers to easily submit rebates and receive rewards while improving Elanco’s overall customer engagement.
Enhanced Engagement through Efficient Rebate Management
The successful implementation of the rebate processing solution has led to enhanced consumer engagement and simplified rebate submissions for Elanco’s customers. By leveraging rebate processing services and seamless integration, Elanco can better engage its consumers while maintaining an efficient and secure process.
