Objective
A leading seasonal retailer partnered with a prominent consumer packaged goods (CPG) brand to execute their highly anticipated annual holiday promotional event.
The client’s primary objectives were to:
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Increase Participation: Achieve year-over-year growth in consumer engagement and entry volume.
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Maximize Brand Visibility: Utilize the high-traffic seasonal period to boost brand awareness.
The Arrowhead Approach
We provided comprehensive support, covering development, logistics, and reporting, to ensure the promotional event was successful and traceable:
Website Development and Creative Assistance
Developed the official sweepstakes microsite, which included crucial back-end administrative features to manage entries and prize fulfillment efficiently.
Logistics and Winner Management
Took responsibility for the winner selection process and managed all aspects of prize fulfillment for the duration of the promotion.
Weekly Analytics and Reporting
Delivered comprehensive weekly reports detailing entries, site visits, and user demographics. This critical data empowered the client to make real-time adjustments to their paid marketing efforts.
Results
The streamlined execution and robust administrative features led to several key outcomes:
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Consistent weekly reporting allowed the client to optimize their paid marketing efforts for the highest possible reach.
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Administrative tools built directly into the microsite enabled efficient and timely drawing of winners.
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Detailed, weekly insights on site traffic and entry patterns provided the data needed to continually adjust strategies and maximize campaign performance.
