Objective
Polaris, a leader in the sporting goods industry, wanted to increase engagement and participation from its independent dealer network to drive sales and improve the effectiveness of its marketing incentives.
The Arrowhead Approach
We developed a B2B web platform to empower dealers to easily access and manage Polaris-backed offers, ultimately boosting their involvement and support for marketing campaigns.
Platform Development
Created an integrated platform across Polaris' North American network to streamline marketing claim processing and ensure a user-friendly experience.
Dealer Engagement
Designed a solution that increased dealer buy-in, encouraging more participation in marketing initiatives and simplifying incentive management.
Claims Processing
Streamlined the claims process, reducing administrative burdens and ensuring timely rewards for dealers, which enhanced support for Polaris’ sales efforts.
Results
The new platform led to increased dealer participation, improved support for Polaris’ marketing efforts, and a more efficient claims process, driving overall sales growth and strengthening dealer loyalty to the Polaris brand.
