Objective
A global tire manufacturer needed to generate buzz for a new heavy-duty product launch—quickly and on a strict budget. The solution? A quick-to-market sweepstakes designed to deliver results fast without compromising quality.
The Arrowhead Approach
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Ideation
Proposed a QTM sweepstakes strategy customized to the brand’s budget and timeline.
Collaboration
Delivered an early staging site and partnered with internal teams to enable custom updates.
Optimization
Leveraged learnings from the campaign to inform future platform improvements (QTM Pro).
Results
Despite a single-entry limit and a short one-month run, the campaign saw strong engagement. The client was highly satisfied with the outcome, especially the strong opt-in rate and the seamless execution under tight constraints.
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Valid Entries
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