It was July 19, 2011 and our company had identified a quality assurance issue involving a small quantity of finished product. We voluntarily implemented a precautionary product recall. Just a few hours before the public announcement, Arrowhead was notified of the situation and by the time of the announcement it already had in place a toll free number, detailed responses for consumer inquiries and live operators available to field those inquiries. Arrowhead's customer first response was absolutely flawless! - Leonard J, Director Direct Marketing and Market Research Company