Extending Hope to Children Battling Cancer

Extended Stay America, in partnership with the American Cancer Society, launched an initiative to provide 5,000 Hope Bears to children’s hospitals across the U.S. The goal was to bring joy to children battling cancer. For a $10 donation, guests could either donate directly or purchase a bear to be sent to a child in need.

Promotion Management & Website Integration

Arrowhead Promotion played a key role in managing this promotion, seamlessly integrating the donation platform on Extended Stay America’s brand and concierge pages. Through its ecommerce promotion management expertise, Arrowhead leveraged existing digital traffic to encourage participation, ensuring the promotion ran smoothly. Legal compliance was handled expertly, and detailed insights and analytics tracked the campaign’s engagement and success. This helped optimize the donation process and increased the promotion’s reach and impact.

Improved Brand Image & Community Support

The collaboration with the American Cancer Society allowed Extended Stay America to position itself as more than just a “value” brand. It showcased the company’s genuine commitment to the community and its guests. By aligning with a cause that resonated with its audience, Extended Stay America not only brought smiles to children’s faces but also enhanced its brand image as a company that truly cares. This initiative fostered a positive connection with guests, boosted brand perception, and strengthened long-term customer loyalty through effective ecommerce promotion management.