Budweiser Nationwide $2 Beer Giveaway
Arrowhead partnered with Budweiser to deliver a simple yet effective nationwide promotion offering consumers $2 payments in the form of a free beer. By signing up for the My Cooler loyalty program, consumers could redeem their reward upon registration. Arrowhead worked closely with a payment partner to provide virtual prepaid cards that could be used for online shopping or easily added to mobile wallets. The promotion also included helpful links to Drizly and the Budweiser beer finder to further enhance the consumer experience.
Efficient Consumer & Prize Fulfillment
As a leading prize fulfillment company, Arrowhead streamlined the entire process from registration to reward distribution. Through its established platform, the team efficiently handled consumer registrations, payments, and prize fulfillment. The $2 prepaid cards were delivered on time, ensuring a seamless redemption experience. Arrowhead’s expertise in prize fulfillment ensured a hassle-free process for both Budweiser and the participants.
Successful Participation & New Program Registrations
Despite the campaign’s brief promotional period and minimal social media exposure, the results exceeded expectations. The Budweiser team was pleased with the high levels of consumer participation and the surge in new My Cooler program registrations. The initiative not only successfully spread goodwill but also elevated the My Cooler program’s reach, demonstrating the power of an efficient prize fulfillment company to drive engagement and brand awareness.
