Fighting Hunger with Fashion
Stove Top, known for its commitment to both looking good and doing good, launched a campaign featuring limited-edition merchandise to support Feeding America. The “Glamorous” Stove Top Swag collection was released for a limited time, with $1 from each purchase going to help fight hunger in the U.S.
Promotion Management & Engaging Digital Platform
Arrowhead managed the entire campaign using a robust promotion management system, ensuring seamless execution from start to finish. The promotion leveraged social media calls to action, driving both engagement and sales. To facilitate the process, Arrowhead developed a custom website that handled both sales and donations, making it easy for customers to participate and contribute. The promotion management system provided real-time tracking and valuable insights, ensuring transparency and efficiency throughout the campaign.
Boosted Engagement & Brand Awareness
The Stove Top campaign created a significant buzz on social media, driving interest in the unique, limited-time merchandise. The campaign not only increased brand awareness but also helped raise much-needed funds for Feeding America. By leveraging the promotion management system, Stove Top was able to maximize engagement, track results, and deliver on its commitment to making a positive impact, all while enhancing its brand image as a socially responsible company.
