promotional security

Finding the Right Balance for Fraud Protection: Why Registration is a Critical Step

December 1, 2025
Jake Tackett Jake is the Director of Coupon and Rebate Products at Arrowhead, specializing in innovative digital strategy and optimizing client experience. He currently serves on the ACP Board and leads Arrowhead's Promo Portal. Establishing best practices for promotional security When you go to bed at night, you probably follow a set routine designed to [...]

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promo compliance

Run the Promo, Not the Risk: Staying on the Right Side of the Law with Compliance Expertise

December 1, 2025
Sean Silver Sean is an Executive Vice President at Arrowhead, driving our strategic vision and cross-functional performance. With nearly two decades in the industry, his combined experience in regulatory compliance and marketing and promotions ensures both responsible strategy and operational excellence. Navigating a fragmented regulatory landscape Nobody wants to break the law, but you’d be [...]

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How Quick-to-Market Promotions Can Supercharge Your Holiday 2025 Marketing Strategy

August 20, 2025
Transform Holiday Marketing Challenges into Opportunities Raise your hand if you’re ready to stop dwelling on the economic headlines. We hear you. While Holiday 2025 will arrive in a climate of shifting consumer sentiment and market conditions, brands have more power than they realize. This season isn’t about waiting for perfect conditions, it’s about being [...]

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brand values

How Brand Values Can Help Your Company Rise Above Competitors

August 6, 2025
Moving beyond performative marketing As the CEO of a major promotional company overseeing customer engagement opportunities for some of the nation’s biggest brands, Arrowhead’s Katie Prokop remembers a conversation that brought into focus the importance of brand values and how they can help brands better serve their customers. A client was pulling back on a [...]

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How You Can Protect Your Brand Through Strategic Coupon Fraud Prevention

July 7, 2025
Inventory Management is a Critical First Step The average consumer likely gives little thought to fraud when they redeem a coupon or apply for a rebate. What’s the big deal over a 50-cent coupon? Quite a bit when you scale up the potential losses. One of the more notorious coupon fraud cases in the U.S. [...]

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About Arrowhead

Arrowhead was started over 40 years ago. We’re excited to bring you a legacy of promotion management and fulfillment experience. We look forward to sharing more about our business and learning how we may support you!

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