While consumers are eagerly celebrating the arrival of summer, brands are perfecting their holiday promotions strategy for 2025. Rather than visions of sugar plums dancing in their heads – brands and retailers are navigating changing tariffs, and shifting trade policy as they work to make sure their customers will have a joyful holiday season come […]

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The Evolution of Consumer Behavior in an Uncertain Market What motivates someone to make a purchase used to be as simple as how much you want or need it, and how much it cost. Those days are long gone, and now the science behind consumer behavior and customer retention strategies is a full-blown industry. There […]

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As we head into Q2, companies are in the unenviable position of having to plan around recently announced tariffs by the Trump Administration and threatened retaliation from targeted countries. On April 2, President Trump announced a 10-percent across the board tariff for all trading partners, with additional tariffs on countries where the U.S. sees a […]

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Put a group of B2C marketing experts into a room and task them with building brand recognition and loyalty and one of them is bound to suggest promotions. While the average consumer might not jump on every cash back or BOGO offer that comes their way, coupons and other promotional offers have real value for […]

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A Growing Market for Non-Alcoholic and Cannabis-Infused Drinks Dry January turned into a marketing bonanza for creative mixologists this year, with trendy bars and restaurants highlighting their spirit-free concoctions. For many, Dry January is an onramp to a growing trend of adults cutting back on alcohol all year round. Non-alcoholic beer sales are projected to […]

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