Kitting & Fulfillment
Published February 17, 2026
An automotive brand partnered with a national parts retailer to launch a gift with purchase (GWP) promotion centered on a high-profile racing partnership. The goal was to drive retail sales of specific motor oil products during the fall season.
The client's primary objectives were to:
We provided full-scale management for the physical and digital elements of the offer, maintaining the flexibility to implement technical pivots in real-time based on performance data.
Sourced and managed the distribution of physical collectibles.
Provided expert guidance on the impact of physical versus digital reward integrations.
Executed rapid technical updates to the microsite and database to incorporate new rewards mid-promotion.
Revised Terms and Conditions and digital assets to reflect program pivots without downtime.
Provided weekly data tracking to monitor the direct impact of the new incentives on submission growth.
The campaign was a resounding success, largely driven by a strategic mid-promotion pivot. After identifying an opportunity to accelerate engagement, we integrated a late-period gift card incentive that nearly doubled submission activity. This agility allowed the brand to maximize its retail footprint and finish the campaign with significant momentum.
