Published February 17, 2026
This project focused on an anniversary celebration for a premier automotive brand. The goal was to reward long-term brand loyalty while simultaneously driving measurable sales growth through retail and partner channels.
The client's primary objectives were to:
We executed a comprehensive sweepstakes management strategy that handled everything from the digital entry point to the physical delivery of high-value prizes. By integrating automated validation with hands-on fulfillment, we ensured a seamless experience for both the brand and the winners.
We built a dedicated submission portal featuring robust eligibility rules, automated submission validation, and secure data capture.
Our team managed the entire supply chain, including inventory procurement, kitting, and shipping of physical prize packages.
We facilitated a fair and compliant selection process, validating 100 monthly winners over an eight-month campaign period.
Deployed targeted email campaigns to keep participants engaged and provided the client with weekly performance reporting to track ROI.
Managed the complex logistics of high-value asset delivery, ensuring a "white-glove" experience for the grand prize winner.
The program successfully deepened the bond between the brand and its most dedicated users, achieving significant scale across multiple entry methods (including digital and mail-in).