CASE STUDY

Driving engagement and loyalty for a global automotive leader

Automotive Sweepstakes

Published February 17, 2026

Objective

This project focused on an anniversary celebration for a premier automotive brand. The goal was to reward long-term brand loyalty while simultaneously driving measurable sales growth through retail and partner channels.

The client's primary objectives were to:

  • Increase market awareness: Leverage a high-value grand prize to generate buzz among loyal customers and new prospects.
  • Drive retail sales: Incentivize purchases by requiring submission validation for entry into the monthly and grand prize drawings.
  • Thank loyal customers: Create a multi-tiered reward system that provided both high-value aspirations and frequent, attainable "win" moments.

The Arrowhead Approach

We executed a comprehensive sweepstakes management strategy that handled everything from the digital entry point to the physical delivery of high-value prizes. By integrating automated validation with hands-on fulfillment, we ensured a seamless experience for both the brand and the winners.

1

Custom platform development

We built a dedicated submission portal featuring robust eligibility rules, automated submission validation, and secure data capture.

2

End-to-end fulfillment management

Our team managed the entire supply chain, including inventory procurement, kitting, and shipping of physical prize packages.

3

Strategic winner selection

We facilitated a fair and compliant selection process, validating 100 monthly winners over an eight-month campaign period.

4

Communication & reporting

Deployed targeted email campaigns to keep participants engaged and provided the client with weekly performance reporting to track ROI.

5

Grand prize coordination

Managed the complex logistics of high-value asset delivery, ensuring a "white-glove" experience for the grand prize winner.

Results

The program successfully deepened the bond between the brand and its most dedicated users, achieving significant scale across multiple entry methods (including digital and mail-in).

11.5K+
Validated Submissions
6.5K+
Mail-in Submissions Managed
800+
Total Prizes Fulfilled

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