Objective
A long-time Arrowhead client in the automotive industry sought to create a loyalty program that targeted repair shops and businesses purchasing in bulk from distributors. The goal was to offer substantial rewards for high-value purchases, while also managing complex shipping and cross-border challenges.
The Arrowhead Approach
We developed a customized B2B loyalty platform that recognizes millions of SKUs and collects valuable purchase data.
Platform Development
Created a shopping cart-based platform allowing businesses to earn and spend points on a catalog of goods.
Expert Fraud Prevention
Implemented a unique image “fingerprinting” system for bills of sale to prevent fraudulent activity.
Procurement-on-Demand
Used a procurement-on-demand system to reduce costs and ensure items were shipped only when needed.
Results
The program exceeded engagement expectations, with participation double the first-year target within the first six months. A majority of users visited the site every two days, far surpassing industry norms. Arrowhead’s management and attention to detail ensured high satisfaction and continued success.
