Objective
BioAdvanced® Science-Based Solutions, a leading consumer lawn and garden brand owned by SBM Life Science Corp., wanted to boost sales and improve product placement at independent garden retailers. The brand also sought to gain a direct connection with consumers to better understand their purchasing behavior, which can be challenging when working through third-party retailers. The goal was to drive product movement while offering retailers a bonus and gaining valuable consumer data.
The Arrowhead Approach
Arrowhead provided a consumer-facing rebate platform that allowed consumers to create an account and log their purchases online. The rebate program offered up to $30 in savings based on purchase amount, with a seamless, user-friendly experience through a microsite integrated into the client’s existing URL.
Additionally, Arrowhead developed a repository of receipt structures for 22 different retail chains and employed proprietary technology to mitigate fraud by identifying duplicate claims.
Program Design
Provided receipt validation guidance for 22 retail chains, ensuring accurate processing and full compliance with rebate program requirements.
Custom Development
Created an inline frame (iFrame) for the client’s microsite, which allowed for easy management and tracking of rebate claims.
Rebate Processing
Handled the processing of rebate claims, fraud detection, and backend support to ensure smooth execution of the program.
Results
The rebate processing program led to strong consumer engagement and a year-over-year sales lift where the rebates were offered. Additionally, SBM gained valuable consumer data to inform future marketing efforts. The program proved successful in driving retailer participation, with 22 different retailers involved.
