Objective
BrewDog wanted to expand its U.S. customer base and strengthen relationships with independent retailers by offering a sweepstakes that would help these smaller retailers attract new customers and enable BrewDog to connect directly with consumers.
The Arrowhead Approach
We provided scalable and compliant sweepstakes administration for BrewDog that ensured each independent retailer could run a localized sweepstakes with minimal cost while adhering to regulations.
Template
Created a unified contest template with location-specific QR codes, enabling BrewDog to run multiple sweepstakes across 36 retailers.
Compliance
Dynamically displayed location-specific contest terms and conditions to ensure compliance with local regulations for each retailer.
Data Collection
Utilized the QR codes to collect valuable consumer data, providing BrewDog with insights into customer preferences and regional engagement.
Results
BrewDog successfully built stronger relationships with independent retailers and increased consumer engagement. The sweepstakes resulted in an overall increase in new customers for participating retailers and a growing email acquisition base for BrewDog.
