Objective
A major food manufacturer wanted to bring awareness to their CPG brand by promoting a sweepstakes for a chance to win a prize.
The Arrowhead Approach
We created a comprehensive sweepstakes campaign offering the client’s desired prize with seamless digital integration.
Integration
Collaborated with the client's marketing agency to establish an API integration that imports contacts into their CRM system in real-time.
Development
Provided comprehensive website development and SMS processing capabilities to maximize user engagement and accessibility.
Administration
Handled campaign operations including bond/registration, official rules writing, winner notification, and prize fulfillment.
Results
The client saw strong customer engagement that exceeded their expectations and KPIs. This short-term campaign resulted in an exceptional conversion rate and brand engagement.
Views
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Entries
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New Opt-Ins
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