Kitting & Fulfillment
Published May 28, 2025
The client’s goal was to generate significant brand awareness for their popular national food line through an engaging consumer sweepstakes. The program offered participants a chance to win a high-value prize pack, which created a powerful incentive for digital interaction and data capture.
The client's primary objectives were to:
We built a technical infrastructure that prioritized speed and connectivity. Our team established a custom API integration that imported participant contacts into the client’s CRM system in real-time. To ensure a frictionless user journey, we managed every touchpoint—from the initial SMS process and website development to the final prize fulfillment—to deliver a seamless experience for both the brand and the consumer.
We established a real-time API to import consumer contacts directly into the client’s marketing database.
Our team built the promotional website and managed the legal registration and official rules.
We implemented an SMS process to drive entries and increase the speed of consumer participation.
We executed all winner notifications and handled the complex fulfillment of the prize packs.
The campaign saw explosive growth that far exceeded the client’s initial expectations and key performance indicators. Within a single month, the promotion generated nearly half a million views and successfully converted a high percentage of participants into new brand advocates. By utilizing real-time data syncing, we provided the client with an immediate, high-value database to fuel their long-term marketing strategy.
