CASE STUDY

Fulfilling 45K+ sample kits to boost global beauty brand engagement

Beauty Kitting & Fulfillment

Published May 4, 2023

Objective

The client’s objective was to introduce customers to new brands and products to drive retail sales. The program also aimed to create digital buzz as recipients posted photos of their free sample items on social media platforms.

The client's primary objectives were to:

  • Drive Brand Sales: Introduce consumers to new product lines to encourage future purchases.
  • Generate Social Media Buzz: Leverage free sample kits to spark organic user-generated content.
  • Improve Operational Efficiency: Develop scalable assembly procedures to handle high-volume fulfillment.
  • Reduce Fulfillment Costs: Implement a flexible warehouse system to minimize overhead and delivery timelines.

The Arrowhead Approach

We developed a specialized warehouse management system that allowed our team to customize kits and their components on the fly. This dynamic approach provided the flexibility to meet the creative needs of over 70 featured brands while it optimized the entire fulfillment operation. By creating scalable assembly procedures, we ensured that every kit remained curated and high-quality, even at a massive scale.

1

Customized Kit Assembly

We assembled curated sample kits customized to the client's promotional goals.

2

Warehouse System Development

Our team built a flexible management system to handle dynamic inventory and component changes.

3

Scalable Procedure Design

We developed assembly protocols that allowed for rapid expansion to meet high demand.

4

Logistics Optimization

Our staff optimized fulfillment operations to reduce the overall timeline for the end customer.

Results

The program delivered impressive results by fulfilling over 45,000 product kits within a single year. Our ability to adjust kit components in real-time reduced overall costs for the client and provided a faster delivery experience for the consumer. This flexibility empowered the featured brands to be as creative as they liked, which resulted in a highly successful campaign that showcased products from more than 70 different partners.

45K+
Product Kits Fulfilled
70+
Brands Featured in the Program

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