Engaging Fans at Dodger Stadium
Emirates wanted to improve its visibility and strengthen its connection with fans at Dodger Stadium during baseball games. By encouraging fans to tweet their predictions for the next home run hitter, this Emirates Contest created an interactive, live-streamed experience across in-stadium signage, offering participants the chance to win exciting prizes.
Promotion and Social Media Integration
Arrowhead facilitated the entire promotion with its robust promotion management service, providing a custom website to track participation and handle prize fulfillment. The campaign was seamlessly integrated with the stadium’s digital signage system, driving fan interaction through Twitter. Emirates was able to engage with fans in real time while ensuring legal compliance, smooth prize distribution, and efficient processing of entries.
Increased Twitter Engagement & Ongoing Participation
The Emirates Contest resulted in a significant increase in Twitter engagement, with more fans participating as the season progressed. The promotion kept the momentum alive throughout the season, and Emirates strengthened its social media presence within the baseball community. Arrowhead’s promotion management service played a key role in maintaining participation and ensuring an easy and rewarding experience for both the fans and Emirates. This ongoing interaction helped deepen the brand’s connection with the audience and increase fan loyalty.
