Objective
Emirates wanted to increase brand visibility and boost fan engagement at Dodger Stadium by creating an interactive in-game experience during baseball season.
The Arrowhead Approach
To bring Emirates’ vision to life, Arrowhead designed a fan-focused and real-time contest that connected digital engagement with live stadium energy.
Interactive Experience
Fans tweeted their home run predictions which were shown live on stadium signage, creating excitement and direct interaction.
Promotion Management
We provided a fully managed promotion, including a branded microsite, legal compliance, fulfillment, and Twitter integration.
In-Stadium & Social Integration
The campaign synced with the stadium’s digital signage and Twitter activity, maximizing visibility and real-time engagement for Emirates.
Results
The campaign delivered strong and sustained fan participation and expanded Emirates’ social media reach within the baseball community.
