Kitting & Fulfillment
Published April 21, 2025
The client sought a partnership to build brand awareness, grow their consumer marketing list, and drive sales through a high-impact digital promotion. The initiative aimed to engage customers across multiple countries through a seamless instant-win experience.
The client's primary objectives were to:
We implemented a multi-channel technical solution that integrated directly into the brand’s existing website via an iFrame. Our team utilized QR codes to track specific entry sources and managed a complex prize pool of 1,000 instant-win digital gift cards. To ensure a professional experience across borders, we localized code procurement and currency lists for both U.S. and Canadian markets. Throughout the 3-week campaign, we worked in tandem with the client to deploy innovative data management strategies that successfully identified and filtered high volumes of duplicate submissions.
We integrated a custom iFrame into the brand’s site to host the promotional experience.
Our team deployed QR codes to monitor and analyze where participants discovered the campaign.
We built specialized features, including a skill-testing question for Canadian participants, to maintain legal compliance.
Our staff managed the procurement and deployment of digital prize codes in both U.S. and Canadian currencies.
The sweepstakes saw an overwhelming response, which generated over 3 million total entries in just three weeks. Our rigorous data validation process proved essential, as we successfully identified and caught nearly 2 million duplicate entries. This intervention provided the client with over 1 million unique, valid leads while significantly reducing costs associated with data management.
