Objective
A leading North American furniture manufacturer and distributor wanted to grow brand visibility and better understand its end customers in the U.S. and Canada. To do this, the client launched an instant win promotion that offered digital gift cards and a $10,000 shopping spree grand prize.
The Arrowhead Approach
Arrowhead developed and managed a high-volume instant win campaign designed to appeal to the brand’s core audience, gather valuable customer insights, and ensure legal and operational integrity.
Integration
Created a QR code-based entry experience that captured customer contact details with proper consent, linking digital and in-store engagement.
Development
Built and hosted a custom application capable of handling high traffic volumes and delivered instant win results in real-time.
Administration
Managed rules, compliance, geographic eligibility, and fraud prevention, as well as winner notifications and fulfillment.
Results
The campaign significantly outperformed expectations and drove widespread engagement across the U.S. and Canada. The instant win strategy delivered strong shopper interaction and helped the client build a more targeted customer database for future marketing efforts.
Entries
(Rounded)
Percent
Above Engagement Goal
