CASE STUDY

Driving national engagement through a major football sponsorship

Consumer Packaged Goods Sweepstakes

Published August 19, 2026

Objective

A leading consumer brand wanted to build excitement around a major national football sponsorship while it strengthened brand visibility and deepened consumer engagement. We were brought in to run the sweepstakes end-to-end and deliver a seamless experience for both the brand and its participants.

The Arrowhead Approach

For this large-scale national promotion, we brought the experience needed to run the sweepstakes well. Our team handled every critical piece of the campaign, from administration and winner verification to prize fulfillment, and we worked in close partnership with the client from start to finish.

1

Sweepstakes management

We oversaw the sweepstakes from the ground up. This covered official rules, entry requirements, state bonding, drawings, and overall program administration.

2

Winner selection & verification

Our team ran the random drawings and verified each winner. This included eligibility checks, required documentation, affidavits, and winner communications.

3

Prize fulfillment

We coordinated fulfillment from start to finish and made sure prizes reached winners accurately and on schedule.

4

Program support

We stayed engaged as an operational partner and resolved day-to-day issues to keep the campaign on track.

Results

The promotion drove strong national engagement around the brand’s football sponsorship and gave consumers a compelling reason to participate and connect. We handled the details behind the scenes so the client could focus on the bigger picture, and the results spoke for themselves: high consumer participation and a client happy with the outcome.

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