Kitting & Fulfillment
Published February 17, 2026
A leading global alcohol brand looked to leverage its official sponsorship of a major professional sporting event to drive consumer excitement and massive brand visibility. Arrowhead was tasked with executing a nationwide sweepstakes to reward fans and celebrate the partnership.
The client's primary objectives were to:
We managed the legal and logistical complexities of a large-scale national campaign, ensuring a compliant and seamless experience for nearly half a million entrants.
Developed official rules and managed state-specific bonding and polling requirements.
Executed over 15 separate random drawings over a five-month campaign period.
Selected and thoroughly vetted 175+ total prize winners.
Managed the collection of affidavits and eligibility verification for all winners.
Handled all travel logistics for the grand prize winner—including airfare, hotel, ground transportation, and event tickets—alongside digital gift card distribution for first-place winners.
The sweepstakes generated massive consumer engagement, far exceeding initial expectations for entry volume while rewarding hundreds of fans nationwide. By meticulously managing the multi-phase drawing process and travel logistics, we ensured the brand’s sponsorship translated into a frictionless and high-value experience for winners.
