Objective
Federal wanted to strengthen its relationship with OnX Hunt—an innovative mapping tool popular among Public Land Hunters—while promoting donations to the National Wild Turkey Federation (NWTF). The goal was to drive sales, reinforce brand affinity, and deepen a strategic partnership through shared values.
The Arrowhead Approach
To support Federal’s goal of improving an important partnership while giving back to the hunting community, Arrowhead executed a purpose-driven promotion that required no additional investment. The campaign focused on digital efficiency, strategic alignment, and mutual brand values.
Strategic Alignment
Leveraged OnX’s strong relevance during Turkey Season to co-promote a conservation-minded rebate option.
Seamless Execution
Used Federal’s existing digital redemption platform to streamline the donation option without incurring additional technical or marketing costs.
Joint Engagement
Engaged OnX’s customer base in a way that elevated Federal’s brand visibility while contributing to NWTF’s conservation mission.
Results
The promotion drove increased sales and brand awareness across all three participating organizations—Federal, OnX, and NWTF. The effort was applauded internally and externally for its impact, simplicity, and alignment with brand values.
