Arrowhead partnered with Budweiser to run a nationwide promotion offering consumers $2 in the form of a free beer through the My Cooler loyalty program. By signing up, consumers could immediately redeem their reward. Arrowhead worked with a payment partner to deliver virtual prepaid cards for online shopping or mobile wallet use, and included links to Drizly and Budweiser’s beer finder for a better experience. Arrowhead streamlined the registration, payment, and fulfillment processes, ensuring timely delivery of rewards. Despite limited exposure, the campaign exceeded expectations with high participation and a significant increase in My Cooler program registrations.
