Kitting & Fulfillment
Published May 2, 2025
The client sought to drive ongoing consumer engagement through a high-frequency evergreen sweepstakes. The program allowed customers to enter daily using specialized codes found on product packaging or through a free mail-in option, creating a consistent touchpoint between the brand and its audience.
The client's primary objectives were to:
We managed the complex administrative demands of a high-volume, multi-month promotional campaign. Our team established a robust workflow to handle weekly entry files and conduct regular drawings for both weekly and monthly winners. Given the regulated nature of the industry, we prioritized program integrity by performing comprehensive background checks and eligibility audits on all potential winners before prize payments were processed.
We managed weekly entry data and conducted recurring prize drawings throughout the program duration.
Our team selected and notified both weekly and monthly winners via secure email and phone channels.
We verified winner eligibility through background checks to ensure total compliance with program rules and industry regulations.
Our staff processed all prize payments, including high-value checks and digital gift cards.
The under six-month campaign generated massive participation, resulting in over 2.5 million total entries and over 60,000 unique participants. By maintaining a rigorous verification and fulfillment process, we successfully distributed almost 30 high-value prizes while ensuring the program remained fully compliant with all regulatory requirements. The client saw sustained engagement levels that demonstrated the effectiveness of the evergreen promotional model.
