Objective
A major manufacturer in the tobacco industry approached us to create an ongoing promotional campaign that would drive repeat consumer engagement within regulatory requirements.
The Arrowhead Approach
We created an evergreen sweepstakes with multiple entry methods to maximize participation and engagement.
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Planning
Developed a comprehensive strategy customized to industry regulations and brand objectives.
Implementation
Delivered seamless campaign management with dedicated oversight and internal teams to ensure compliance.
Administration
Managed weekly entry processing, prize drawings, and winner verification throughout the campaign duration.
Results
This sweepstakes achieved exceptional repeat engagement with participants entering an average of more than 40 times each throughout the duration.
2500000
Total Entries
(Rounded)
60000
Unique Entries
(Rounded)
