Objective
Agrify Corporation and Green Thumb Industries wanted to bring awareness to their new Señorita THC Margarita product, boost sales and gain additional consumers that opt-in for more details about their products.
The Arrowhead Approach
We provided comprehensive end-to-end sweepstakes management for the client’s first promotional campaign of this kind, handling everything from compliance guidance to prize fulfillment in-house.
Guidance
Guided the client through sweepstakes rules and compliance.
Development
Created a custom landing page customized to their brand.
Administration
Provided end-to-end support and full prize fulfillment.
Results
Over its 60-day duration, the campaign generated strong engagement for the Señorita drink launch. The clients are very pleased with the number of responses received and feel that they have successfully achieved their goals for brand awareness and consumer opt-ins.
