Objective
A tobacco brand identified referrals as their highest participation driver and wanted to further incentivize consumer engagement by adding a sweepstakes overlay to their existing referral program.
The Arrowhead Approach
We updated their existing platform with sweepstakes functionality, automated communications, and improved reward systems to maximize engagement and participation.
Platform Improvements
Updated existing platform with sweepstakes creative and dual reward functionality for seamless user experience.
Automated Systems
Implemented weekly prize drawings and developed automated referral email system with validation processes.
Reward Integration
Improved backend point distribution and integrated loyalty program features to drive continued engagement.
Results
The new and improved referral program ran for a few months and exceeded client expectations for their first sweepstakes of this kind, delivering strong engagement and immediate program expansion.
Total Submissions
(Rounded)
Percent Client Satisfaction
Immediately launched second sweepstakes program.
