Objective
375 Park Avenue Spirits, a beer, wine, and spirits company that is an independent subsidiary of Sazerac Company, needed a comprehensive partner to manage promotions from creation through implementation across their portfolio of world-renowned spirit brands. The client required a streamlined system to quickly activate promotions for multiple brands while handling all backend functions including compliance, fraud detection, payments, and reporting. With a tight timeline for implementing new promotions, they needed a partner who could move fast and maximize efficiencies.
The Arrowhead Approach
We provided a B2B web platform solution and created an efficient system that allows multiple stakeholders to work simultaneously while dramatically reducing communication overhead and implementation time.
Communication System
Used the client's existing communications platform to create a unified system allowing four separate businesses to work on promotions simultaneously.
Brand Template Creation
Developed comprehensive templates for each of the client's brands containing correct terms and conditions, compliance verbiage, and requirements.
Promo Portal Implementation
Implemented our digital Promo Portal hub to manage both Instant Redeemable Coupon and Mail-in Rebate promotions and provided seamless rebate management.
Results
The partnership delivered exceptional efficiency and scalability for 375 Park Avenue Spirits. Arrowhead had the client set up and actively running offers on the Promo Portal within weeks of implementation. The streamlined process kept the client from managing multiple vendor relationships and left them with just one task: approving proofs. The client can now track promotion success by brand, location, usage rates, and fraud protection savings through comprehensive reporting features.
Brands Using Promo Portal
Promotions Launched
Months
Timeline to Full Implementation
