Fighting Hunger with Stove Top Fashion
Stove Top, who is well known in the consumer packaged goods industry, launched a campaign featuring limited-edition merchandise to support Feeding America. The “Glamorous” Stove Top Swag collection was released for a limited time, with $1 from each purchase going to help fight hunger in the U.S.
Promotion Management & Engaging Digital Platform
Arrowhead managed the entire campaign using a robust promotion management system and ensured flawless execution from start to finish. The promotion leveraged social media calls to action, driving both engagement and sales. To facilitate the process, Arrowhead developed a custom website that handled both sales and donations, making it easy for customers to participate and contribute. The promotion management system provided real-time tracking and valuable insights, ensuring transparency and efficiency throughout the campaign.
Boosted Engagement & Brand Awareness
The Stove Top Fashion campaign created a significant buzz on social media and drove interest in the unique and limited-time merchandise. The campaign not only increased brand awareness but also helped raise much-needed funds for Feeding America. By leveraging the promotion management system, Stove Top was able to maximize engagement, track results, and deliver on its commitment to making a positive impact, all while enhancing its brand image as a socially responsible company.
