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Case Study: Frank’s RedHot “Scholarship” Contest
Frank’s RedHot took advantage of college football season to engage consumers through a creative campaign that combined user-generated content with the thrill of tailgating recipes. The campaign emphasized sweepstakes and contest compliance, ensuring that all legal and regulatory requirements were met while featuring fan-created videos and photos. Participants had the chance to win a $20,000 “scholarship,” and their entries were carefully judged and showcased in digital and media outlets. With Arrowhead’s strategic guidance, the contest not only adhered to best practices but also navigated the complexities of intellectual property and AI-generated content, creating a successful and compliant experience for both the brand and its customers.