Sparkling Ice wanted to highlight every day home town heroes and engage their fan base by creating a contest that allowed entrants to nominate someone they feel is a hero in their community by submitting an essay or video.
On the 10th anniversary of Cheerios Cereal’s Spoonfuls of Stories program, Arrowhead administered an ambitious online contest to find the next great children’s book author.
The vehicle: Text messages. The engine: Arrowhead’s modular mobile technology, customized and scaled to engage Diageo’s Crown Royal® Whisky customers quickly and cost-effectively.