Case Study: Hope Bears by Extended Stay America
May 14, 2021
Extended Stay America, in partnership with the American Cancer Society, launched an initiative to provide 5,000 Hope Bears to children’s hospitals across the U.S. to bring joy to kids battling cancer. For a $10 donation, guests could donate directly or purchase a bear to be sent to a child in need. Arrowhead Promotion managed the campaign, integrating the donation platform on the company’s website and ensuring smooth operation, legal compliance, and tracking of success. This collaboration not only helped bring smiles to children but also improved Extended Stay America’s brand image, showing their genuine commitment to the community and fostering customer loyalty.
