Case Study: Streamlining Promotions for 375 Park Avenue
375 Park Avenue Spirits wanted a simpler way to manage promotions for multiple brands. Arrowhead created a system that brought together communication and backend tasks like compliance and payments. Using Arrowhead’s Promo Portal, the client managed 55 promotions across 13 brands in just three months, saving time and making the promotions more effective.
Case Study: Budweiser’s Nationwide $2 Beer Giveaway
Arrowhead partnered with Budweiser to run a nationwide promotion offering consumers $2 in the form of a free beer through the My Cooler loyalty program. By signing up, consumers could immediately redeem their reward. Arrowhead worked with a payment partner to deliver virtual prepaid cards for online shopping or mobile wallet use, and included links to Drizly and Budweiser’s beer finder for a better experience. Arrowhead streamlined the registration, payment, and fulfillment processes, ensuring timely delivery of rewards. Despite limited exposure, the campaign exceeded expectations with high participation and a significant increase in My Cooler program registrations.
