Holiday traditions at Arrowhead
The importance of company culture during the holidays Among the many gatherings upended by a global pandemic was the annual…
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Detailed industry analysis and best practices
Explore in-depth commentary and trend reports authored by our department leads and subject matter experts. These articles draw from our team’s daily experience to provide practical insights on managing secure and successful promotions.
Why a quick-to-market strategy is key to successful promotions
Quick-to-market: a key element in promotion management One size rarely fits all, and that is especially true in the world…
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The countdown to holiday promotions: plan ahead with a trusted promotion agency
Holiday promotions are coming—ready to make an impact? As the holiday season rapidly approaches, retailers and manufacturers must act quickly…
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Managing change: what to ask a vendor before you sign the contract
“If you do not change direction, you may end up where you are heading.” – Lao Tzu Fear of change…
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Brand slam: turning major events into major wins
Harnessing the power of major events for brand promotion March Madness is synonymous with busted brackets, but there’s always hope…
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Innovation is finally here for coupons. Are you ready?
The future of coupon redemption: innovations and legislative challenges While many shoppers are used to whipping out their smartphones to…
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Winning over shoppers: adapting brand engagement strategies for 2024
Shifting consumer habits and brand engagement strategies Ask anyone how the economy is doing these days and you’re likely to…
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The benefits of running a loyalty program
Gain greater information gathering and sales through loyalty programs Loyalty programs aren’t just for the travel industry. Manufacturers have been…
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