Managing Change: What to Ask a Vendor Before You Sign the Contract

June 21, 20240 Comments
“If you do not change direction, you may end up where you are heading.” – Lao Tzu Fear of change has stymied personal and organizational growth for centuries. For organizations, the risks can seem high, and the stakes even higher. Your company’s bottom line could be affected, or your job could be on the line [...]

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Brand Slam: Turning Major Events Into Major Wins

June 21, 20240 Comments
Harnessing the Power of Major Events for Brand Promotion March Madness is synonymous with busted brackets, but there’s always hope for an exciting rematch. In 2024, that hope was rewarded. The Women’s Elite 8 game between Iowa’s Caitlin Clark and LSU’s Angel Reece captivated over 12 million viewers, and the final attracted an impressive 18.7 [...]

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Innovation is Finally Here for Coupons. Are You Ready?

March 8, 20240 Comments
The Future of Coupon Redemption: Innovations & Legislative Challenges While many shoppers are used to whipping out their smartphones to search for digital deals or scan the web for discount codes, the world of coupons still looks strikingly similar to what your parents experienced years ago: Take a paper coupon to the register, hand it [...]

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Winning Over Shoppers: Adapting Brand Engagement Strategies for 2024

February 20, 20240 Comments
Shifting Consumer Habits and Brand Engagement Strategies Ask anyone how the economy is doing these days and you’re likely to get an eyeroll. Recent numbers point to a continued strong job market, and consumer sentiment is shifting toward a more positive outlook, but are consumer purchasing habits in alignment with government reports? While inflation has [...]

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Loyalty Program Benefits

December 7, 20210 Comments
Gain Greater Information Gathering and Sales through Loyalty Programs Loyalty programs aren’t just for the travel industry. Manufacturers have been finding success through loyalty programs as well. This success comes in a number of ways, including learning more about their consumers. Most loyalty programs require consumers to provide personal information or create a profile, allowing [...]

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