How brand values can help your company rise above competitors
Moving beyond performative marketing As the CEO of a major promotional company overseeing customer engagement opportunities for some of the…
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Detailed industry analysis and best practices
Explore in-depth commentary and trend reports authored by our department leads and subject matter experts. These articles draw from our team’s daily experience to provide practical insights on managing secure and successful promotions.
Weathering tariff turmoil: how loyalty programs can improve customer retention
The evolution of consumer behavior in an uncertain market What motivates someone to make a purchase used to be as…
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The rising risk of coupon and rebate fraud and how to stay ahead
Why promotional fraud is increasing Coupon, rebate, and other incentive programs continue to grow because they work. They drive acquisition,…
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The surging popularity of NA and THC drinks brings opportunity and risk for brands
A growing market for non-alcoholic and cannabis-infused drinks Dry January turned into a marketing bonanza for creative mixologists this year,…
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Mitigating tariffs: how brands can prepare for rising prices in consumer goods
The uncertainty of tariffs under the incoming administration As brands worldwide assess the policies of the incoming Trump administration, one…
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Holiday traditions at Arrowhead
The importance of company culture during the holidays Among the many gatherings upended by a global pandemic was the annual…
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The countdown to holiday promotions: plan ahead with a trusted promotion agency
Holiday promotions are coming—ready to make an impact? As the holiday season rapidly approaches, retailers and manufacturers must act quickly…
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Managing change: what to ask a vendor before you sign the contract
“If you do not change direction, you may end up where you are heading.” – Lao Tzu Fear of change…
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Brand slam: turning major events into major wins
Harnessing the power of major events for brand promotion March Madness is synonymous with busted brackets, but there’s always hope…
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Innovation is finally here for coupons. Are you ready?
The future of coupon redemption: innovations and legislative challenges While many shoppers are used to whipping out their smartphones to…
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The benefits of running a loyalty program
Gain greater information gathering and sales through loyalty programs Loyalty programs aren’t just for the travel industry. Manufacturers have been…
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