RESOURCES

Educational resources for the promotions industry

Browse our library of articles to find information on the regulations and behavioral shifts affecting brands today. This collection serves as a central resource documenting the requirements and strategic thinking necessary to execute effective and compliant promotions.

CONSUMER BEHAVIOR | Jan 28, 2026

Treatonomics: the psychology of micro-incentives in a volatile market

The shift from grand jackpots to the billboard and engine model In the high-stakes marketing world of 2026, the traditional…

FRAUD PREVENTION | Jan 28, 2026

Weaponized marketing: defending your promotion against 2026 fraud trends

Why a zero-trust architecture is the only defense for your budget In the current marketing climate, a promotional budget is…

COMPLIANCE | Jan 28, 2026

The compliance engine: why backend integrity is the secret to promotion success

Why execution excellence defines your brand’s reputation In the excitement of a high-profile launch, most marketing teams focus exclusively on…

LEGAL | Jan 28, 2026

The 2026 sweepstakes legal playbook: navigating new FTC guidelines and state mandates

Why your brand needs a rock-solid foundation for every promotion In the high-stakes world of modern marketing, a sweepstakes often…

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Educational resources for the promotions industry

Treatonomics: the psychology of micro-incentives in a volatile market

Weaponized marketing: defending your promotion against 2026 fraud trends

The compliance engine: why backend integrity is the secret to promotion success

The 2026 sweepstakes legal playbook: navigating new FTC guidelines and state mandates

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