RESOURCES

Educational resources for the promotions industry

Browse our library of articles to find information on the regulations and behavioral shifts affecting brands today. This collection serves as a central resource documenting the requirements and strategic thinking necessary to execute effective and compliant promotions.

FRAUD PREVENTION | May 26, 2026

What is a manufacturer redemption agent—and why it matters for your bottom line

The independent specialist that protects manufacturer margins If you manufacture and distribute products through commercial retail or wholesale networks, money…

CONSUMER BEHAVIOR | Jan 28, 2026

Treatonomics: the psychology of micro-incentives in a volatile market

The shift from grand jackpots to the billboard and engine model In the high-stakes marketing world of 2026, the traditional…

FRAUD PREVENTION | Jan 28, 2026

Weaponized marketing: defending your promotion against 2026 fraud trends

Why a zero-trust architecture is the only defense for your budget In the current marketing climate, a promotional budget is…

COMPLIANCE | Jan 28, 2026

The compliance engine: why backend integrity is the secret to promotion success

Why execution excellence defines your brand’s reputation In the excitement of a high-profile launch, most marketing teams focus exclusively on…

LEGAL | Jan 28, 2026

The 2026 sweepstakes legal playbook: navigating new FTC guidelines and state mandates

Why your brand needs a rock-solid foundation for every promotion In the high-stakes world of modern marketing, a sweepstakes often…

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