Disrupting Digital Deception: Mitigating AI-generated Fraud that is Targeting Coupons, Rebates and Other Incentives
Put a group of B2C marketing experts into a room and task them with building brand recognition and loyalty and one of them is bound to suggest promotions. While the average consumer might not jump on every cash back or BOGO offer that comes their way, coupons and other promotional offers have real value for […]