How You Can Protect Your Brand Through Strategic Coupon Fraud Prevention
July 7, 2025
Inventory Management is a Critical First Step The average consumer likely gives little thought to fraud when they redeem a coupon or apply for a rebate. What’s the big deal over a 50-cent coupon? Quite a bit when you scale up the potential losses. One of the more notorious coupon fraud cases in the U.S. […]
Why a Quick-to-Market Strategy is Key to Successful Promotions
October 23, 2024
Quick-to-Market: A Key Element in Promotion Management One size rarely fits all, and that is especially true in the world of promotions. There are times when a customized campaign with layers of complexity is warranted for your brand, and there are times when budget and the need for speed dictate a simpler approach in promotion [...]
Brand Slam: Turning Major Events Into Major Wins
June 21, 2024
Harnessing the Power of Major Events for Brand Promotion March Madness is synonymous with busted brackets, but there’s always hope for an exciting rematch. In 2024, that hope was rewarded. The Women’s Elite 8 game between Iowa’s Caitlin Clark and LSU’s Angel Reece captivated over 12 million viewers, and the final attracted an impressive 18.7 [...]
Winning Over Shoppers: Adapting Brand Engagement Strategies for 2024
February 20, 2024
Shifting Consumer Habits and Brand Engagement Strategies Ask anyone how the economy is doing these days and you’re likely to get an eyeroll. Recent numbers point to a continued strong job market, and consumer sentiment is shifting toward a more positive outlook, but are consumer purchasing habits in alignment with government reports? While inflation has [...]
