Holiday Traditions at Arrowhead
November 27, 2024
The Importance of Company Culture During the Holidays Among the many gatherings upended by a global pandemic was the annual holiday party that was a tradition for so many workplaces. Economics have slimmed down many of the gatherings that remain, which can stick out in the budget as a frivolous expenditure. However, company culture can [...]
Arrowhead’s Debbie Settle Honored with ACP’s Lifetime Achievement Award
November 11, 2024
Debbie’s Role at Arrowhead: Leading Coupon Strategy Arrowhead is pleased to share our colleague, Debbie Settle, has been honored with a Lifetime Achievement Award presented by the Association for Coupons & Promotions (ACP) at its 2024 conference in Chicago. In her role as Arrowhead’s coupon strategy advisor, Debbie has been instrumental in driving forward our [...]
Why a Quick-to-Market Strategy is Key to Successful Promotions
October 23, 2024
Quick-to-Market: A Key Element in Promotion Management One size rarely fits all, and that is especially true in the world of promotions. There are times when a customized campaign with layers of complexity is warranted for your brand, and there are times when budget and the need for speed dictate a simpler approach in promotion [...]
Recognizing the Value of Rebates
September 9, 2024
Maximizing Your Brand’s Strategy with Rebate Management Any successful marketing strategy will include a robust toolkit, with promotions being a key component. Successful brands have multiple avenues to consider based on their objectives, and rebate management can play a pivotal role in long-term success. Why Rebates Should Be Part of Your Long-Term Strategy Consumers love […]
Innovation is Finally Here for Coupons. Are You Ready?
March 8, 2024
The Future of Coupon Redemption: Innovations and Legislative Challenges While many shoppers are used to whipping out their smartphones to search for digital deals or scan the web for discount codes, the world of coupons still looks strikingly similar to what your parents experienced years ago: Take a paper coupon to the register, hand it [...]
Winning Over Shoppers: Adapting Brand Engagement Strategies for 2024
February 20, 2024
Shifting Consumer Habits and Brand Engagement Strategies Ask anyone how the economy is doing these days and you’re likely to get an eyeroll. Recent numbers point to a continued strong job market, and consumer sentiment is shifting toward a more positive outlook, but are consumer purchasing habits in alignment with government reports? While inflation has [...]
