Strategic moves position Arrowhead for growth in the digital age

GRAND RAPIDS, Minnesota (March 28, 2023) – Arrowhead Promotion and Fulfillment Co. Inc., a leading provider of promotional marketing services, announces key leadership promotions of several key executives. These appointments reflect Arrowhead’s ongoing growth, a go-to-market strategy that emphasizes customer care, and evolution of new technology as Arrowhead continues to add to its portfolio of clients:

Arrowhead’s leadership transition reflects growth and commitment to innovation

“Arrowhead Promotion and Fulfillment has evolved from a small, family-founded company to a major enterprise with deep roots in the community and a growing roster of international brands,” commented Katie Prokop, CEO at Arrowhead. “With more than three decades of experience at Arrowhead between them, Sean, Matt, and Luke have proven themselves as leaders who are ready to take the company to new levels in what has become an extremely competitive, and rapidly changing industry.”

With these key leadership promotions, Arrowhead’s president, Bud Schneider, is moving into an emeritus role and will remain a brand ambassador who continues to work on select special projects for the company.

“Bud has been an exceptional guiding light for Arrowhead,” said Katie Prokop. “Arrowhead prides itself on helping our clients engage with customers wherever they are – a must in the digital age. Under Bud’s leadership, our technology is unmatched in the industry, as is our ability to flex with our customers’ needs. That remains our north star as we continue to grow.”

The new appointments are effective immediately.

About Arrowhead Promotion and Fulfillment

Arrowhead Promotion and Fulfillment is a proud, woman-owned company with 40-years’ experience helping brands connect with customers. Its portfolio includes some of the country’s best-known brands across many industries, including consumer packaged goods, healthcare and pharmaceutical, adult beverage, sporting goods, automotive and more.

Arrowhead’s deep expertise and proven systems and processes, enable us to advance our clients’ objectives efficiently and cost-effectively across multiple marketing service areas. These include promotion and fulfillment, rebates, coupons, sweepstakes, games and contests, loyalty and continuity services, B2B sales incentives, and contact center services. We have a singular mission: To help our clients engage their customers in ways that build awareness, brand loyalty and sales.

Arrowhead is based in Grand Rapids, Minnesota. For more information, visit arrowheadpromotion.com.

Arrowhead’s long-standing dedication to ethical business practices recognized by BBB

Arrowhead Promotion & Fulfillment Co. Inc. is pleased to announce the receipt of its updated Certificate of Accreditation from the Better Business Bureau (BBB) of Minnesota and North Dakota. This accreditation ensures that Arrowhead’s business consistently meets the high standards set by the BBB. These standards include key principles such as Building Trust, Advertising Honestly, Telling the Truth, Being Transparent, Honoring Promises, Being Responsive to customer inquiries, Safeguarding Privacy, and Embodying Integrity in all aspects of business operations.

By maintaining these standards, Arrowhead is not only demonstrating its dedication to ethical business practices, but it is also reinforcing its reputation as a company committed to building long-term, trustworthy relationships with its customers. This accreditation speaks to the company’s continued efforts to operate with transparency and a strong sense of responsibility.

The value of BBB accreditation: a benchmark for business excellence

The BBB is a nonprofit organization that aims to advance marketplace trust. Founded in 1912, the BBB has been helping consumers find trustworthy businesses and charities for over a century. BBB accreditation is earned by businesses that demonstrate a commitment to making a good-faith effort to resolve customer complaints, uphold trust-based relationships, and maintain ethical business practices. Achieving and maintaining BBB accreditation means that a company has voluntarily agreed to adhere to a rigorous set of ethical standards and practices that benefit both consumers and businesses.

Arrowhead has proudly held BBB accreditation since 1999, a testament to its long-standing commitment to transparency and customer satisfaction. This updated accreditation further solidifies Arrowhead’s core values, which include Commitment, Excellence, Faith, Innovation, Integrity, and Respect.

For a copy of this certification or if you have any questions regarding our accreditation, please feel free to contact us. We look forward to continuing our tradition of excellence in all of our business dealings and customer interactions.

Gain greater information gathering and sales through loyalty programs

Loyalty programs aren’t just for the travel industry. Manufacturers have been finding success through loyalty programs as well. This success comes in a number of ways, including learning more about their consumers. Most loyalty programs require consumers to provide personal information or create a profile, allowing businesses to track ongoing purchase behavior and gain a better understanding of their customers. By collecting this data, brands can identify purchasing patterns, preferences, and trends that they might otherwise not be able to access through retail partnerships alone. This valuable information can help manufacturers improve their offerings and develop more targeted marketing strategies.

Building stronger consumer relationships through loyalty programs

Once a brand or manufacturer gains deeper access to its end consumers, it can begin building stronger, more meaningful relationships. Loyal consumers feel a personal connection to a brand, which can lead to increased trust and repeat business. Beyond earning rewards, these consumers want to feel valued. Loyalty programs give businesses the opportunity to connect with consumers by offering exclusive promotions, early access to new products, or personalized recommendations. Communicating regularly and engaging with loyal customers ensures they feel appreciated and informed. In turn, these customers can also provide valuable feedback that helps businesses refine their programs, products, and services, fostering continuous improvement.

Loyalty program benefits: strengthening your brand and enhancing consumer engagement

The benefits of loyalty programs extend far beyond just offering rewards. They create a lasting bond between brands and consumers, enhancing overall consumer engagement. When executed properly, loyalty programs not only drive repeat business but also provide a wealth of consumer insights that can inform future marketing strategies and product development. These programs help brands better understand their customers and cater to their needs, improving the overall customer experience.

To learn more loyalty program benefits and our capabilities, ask your Arrowhead representative or contact us.

Meeting stringent standards for data security

Arrowhead Promotion & Fulfillment Co. Inc. has received the HITRUST CSF® Certification, reaffirming the company’s dedication to meeting stringent security standards and safeguarding sensitive information. This prestigious certification underscores Arrowhead’s proactive approach in ensuring its systems comply with a comprehensive range of regulations and standards.

Arrowhead’s commitment to security and compliance recognized with HITRUST CSF Certification

GRAND RAPIDS, Minnesota (August 17, 2021) – Arrowhead Promotion & Fulfillment Co. Inc., a leading provider of Promotional Marketing Services, today announced that Arrowhead’s Promotional Database Management System, Client Launch, has earned Certified status for information security by HITRUST.

HITRUST CSF Certified status demonstrates that the organization’s Client Launch has met key regulations and industry-defined requirements and is appropriately managing risk. This achievement places Arrowhead in an elite group of organizations worldwide that have earned this certification. By including federal and state regulations, standards, and frameworks, and incorporating a risk-based approach, the HITRUST CSF helps organizations address these challenges through a comprehensive and flexible framework of prescriptive and scalable security controls.

A statement from Arrowhead’s President

“Organizations, like ours, are under more pressure than ever to meet complex compliance and privacy requirements that include technical and process elements,” said Bud Schneider, Arrowhead President. “We are pleased to demonstrate to our customers the highest standards for protecting sensitive data and information by achieving HITRUST CSF Certification.”

Recognition from HITRUST for Arrowhead’s information risk management and compliance program

“The HITRUST CSF Assurance Program is the most rigorous available, consisting of a multitude of quality assurance checks, both automated and manual,” said Bimal Sheth, Vice President of Assurance Services, HITRUST. “The fact that Arrowhead has achieved HITRUST CSF Certification attests to the high quality of their information risk management and compliance program.”