Strategic Moves Position Arrowhead for Growth in the Digital Age
GRAND RAPIDS, Minnesota (March 28, 2023) – Arrowhead Promotion and Fulfillment Co. Inc., a leading provider of promotional marketing services, announces the promotion of several key executives. These appointments reflect Arrowhead’s ongoing growth, a go-to-market strategy that emphasizes customer care, and evolution of new technology as Arrowhead continues to add to its portfolio of clients:
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- Luke Prokop, formerly director of business development is now executive vice president, finance and sales.
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- Sean Silver, formerly vice president, account management, has expanded his role to executive vice president, account management, human resources and information technology.
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- Matt Prokop, formerly director of operations, is now executive vice president, operations and production.
“Arrowhead Promotions and Fulfillment has evolved from a small, family-founded company to a major enterprise with deep roots in the community and a growing roster of international brands,” commented Katie Prokop, CEO at Arrowhead. “With more than three decades of experience at Arrowhead between them, Sean, Matt and Luke have proven themselves as leaders who are ready to take the company to new levels in what has become an extremely competitive, and rapidly changing industry.”
With these promotions, Arrowhead’s president, Bud Schneider is moving into an emeritus role and remains a brand ambassador who will continue to work on select special projects for the company.
“Bud has been an exceptional guiding light for Arrowhead,” said Katie Prokop. “Arrowhead prides itself on helping our clients engage with customers wherever they are – a must in the digital age. Under Bud’s leadership, our technology is unmatched in the industry, as is our ability to flex with our customers’ needs. That remains our north star as we continue to grow.”
The new appointments are effective immediately.
About Arrowhead Promotion and Fulfillment:
Arrowhead Promotion and Fulfillment is a proud, woman-owned company with 40-years’ experience helping brands connect with customers. Its portfolio includes some of the country’s best-known brands across many industries, including consumer packaged goods, healthcare and pharmaceutical, adult beverage, sporting goods, automotive and more.
Arrowhead’s deep expertise and proven systems and processes, enable us to advance our clients’ objectives efficiently and cost-effectively across multiple marketing service areas. These include promotion and fulfillment, rebates, coupons, sweepstakes, games and contests, loyalty and continuity services, B2B sales incentives, and contact center services. We have a singular mission: To help our clients engage their customers in ways that build awareness, brand loyalty and sales.
Arrowhead is based in Grand Rapids, Minnesota. For more information, visit Arrowheadpromotion.com.
