A large manufacturer and distributor of residential furniture was looking for new ways to build its brand, as well as understand and engage its customers in the U.S. and Canada. The marketing team decided on an instant win promotion awarding 1,000 digital coffee gift cards, and a $10,000 shopping spree for one grand prize winner. […]
Frank’s RedHot took advantage of college football season to engage consumers through a creative campaign that combined user-generated content with the thrill of tailgating recipes. The campaign emphasized sweepstakes and contest compliance, ensuring that all legal and regulatory requirements were met while featuring fan-created videos and photos. Participants had the chance to win a $20,000 “scholarship,” and their entries were carefully judged and showcased in digital and media outlets. With Arrowhead’s strategic guidance, the contest not only adhered to best practices but also navigated the complexities of intellectual property and AI-generated content, creating a successful and compliant experience for both the brand and its customers.
Arrowhead’s new FastTrack™ system improves the expedited order process by letting clients choose delivery windows and easily track orders. It removes the need for manual work, saving time and money. FastTrack™ streamlines rush orders and gives clients real-time updates on their order status and delivery.
“SBM Life Science Corp., owner of the BioAdvanced® brand, worked with Arrowhead to increase sales and learn more about customers through a custom rebate program. By offering rebates of up to $30, Arrowhead set up a microsite to track online purchases and worked with independent retailers to handle different receipt formats. The outcome: stronger sales, more customer engagement, and useful consumer data for future marketing.
375 Park Avenue Spirits wanted a simpler way to manage promotions for multiple brands. Arrowhead created a system that brought together communication and backend tasks like compliance and payments. Using Arrowhead’s Promo Portal, the client managed 55 promotions across 13 brands in just three months, saving time and making the promotions more effective.
A global retailer specializing in personal care and beauty products worked with Arrowhead to create a special promotion for their loyal customers. After attending exclusive webinars with product experts and influencers, customers received personalized kits filled with samples and promotional materials. Arrowhead handled the creation and fulfillment of over 45,000 kits, ensuring that each one was unique and engaging. The result was increased customer loyalty and excitement, with a consistent flow of social media buzz from satisfied customers.
Arrowhead helped SBM Life Science boost sales for their BioAdvanced® products with a rebate program. Consumers could log their purchases online and receive up to $30 in rebates. Arrowhead created a microsite to manage the program and worked with retailers to accept various types of receipts. The program led to strong customer engagement, increased sales, and valuable data for future marketing.
Arrowhead helped a Minnesota Fortune 500 company create a special holiday offering for their shareholders. The company wanted to send a custom kit of its products to shareholders at a discounted price. Since shareholders had different preferences, Arrowhead provided multiple ways to order, including phone, mail, and online options. The project involved assembling 50,000 kits each year, each containing 23 items, all with careful attention to packaging. Arrowhead also managed the ecommerce, ensuring that payments, including checks, were processed smoothly. The result was positive feedback from shareholders and increased loyalty to the company.
Elanco, a leader in animal health, wanted to improve customer loyalty in a competitive market. To do this, they decided to offer consumer rebates through their website and collect valuable customer data. Arrowhead helped by creating a solution that allowed customers to easily submit rebates directly on Elanco’s platform. The system also helped prevent fraud and made the process more efficient. The new platform improved customer engagement by making rebate submissions simpler and faster, while also ensuring security and efficiency.
BrewDog, a global craft beer company, wanted to grow its customer base in the U.S. and strengthen relationships with independent retailers. They created a sweepstakes for smaller retailers to attract customers while connecting directly with consumers. The challenge was managing compliance across multiple locations. Arrowhead helped by creating a single sweepstakes template with unique QR codes for each retailer, ensuring that contest rules were correct for every location. This solution allowed BrewDog to efficiently manage the sweepstakes, gather valuable customer data, and increase engagement with both retailers and consumers.
Arrowhead’s industry-leading technology, along with our deep expertise and proven systems and processes, enables us to advance our clients’ objectives efficiently and cost-effectively across service areas, including Promotion & Fulfillment; Rebates, Coupons, Sweepstakes, Games and Contests; Loyalty & Continuity services; B2B Sales Incentives and Contact Center services.
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