Case Study: Frank’s RedHot “Scholarship” Contest
Frank’s RedHot took advantage of college football season to engage consumers through a creative campaign that combined user-generated content with the thrill of tailgating recipes. The campaign emphasized sweepstakes and contest compliance, ensuring that all legal and regulatory requirements were met while featuring fan-created videos and photos. Participants had the chance to win a $20,000 “scholarship,” and their entries were carefully judged and showcased in digital and media outlets. With Arrowhead’s strategic guidance, the contest not only adhered to best practices but also navigated the complexities of intellectual property and AI-generated content, creating a successful and compliant experience for both the brand and its customers.
Case Study: Streamlining Promotions for 375 Park Avenue
375 Park Avenue Spirits wanted a simpler way to manage promotions for multiple brands. Arrowhead created a system that brought together communication and backend tasks like compliance and payments. Using Arrowhead’s Promo Portal, the client managed 55 promotions across 13 brands in just three months, saving time and making the promotions more effective.
Case Study: Custom Kits for Increased Loyalty
A global retailer specializing in personal care and beauty products worked with Arrowhead to create a special promotion for their loyal customers. After attending exclusive webinars with product experts and influencers, customers received personalized kits filled with samples and promotional materials. Arrowhead handled the creation and fulfillment of over 45,000 kits, ensuring that each one was unique and engaging. The result was increased customer loyalty and excitement, with a consistent flow of social media buzz from satisfied customers.
Case Study: Doing Right By Breathe Right®
GlaxoSmithKline’s Breathe Right team slept easy after choosing Arrowhead to process and deliver 6.2 million sample-bearing magazine inserts.
