How You Can Protect Your Brand Through Strategic Coupon Fraud Prevention

July 7, 20250 Comments
Inventory Management is a Critical First Step The average consumer likely gives little thought to fraud when they redeem a coupon or apply for a rebate. What’s the big deal over a 50-cent coupon? Quite a bit when you scale up the potential losses. One of the more notorious coupon fraud cases in the U.S. [...]

View Details

Holiday Promotions Strategy for 2025: Why Brands Should Start Planning Now

May 21, 20250 Comments
While consumers are eagerly celebrating the arrival of summer, brands are perfecting their holiday promotions strategy for 2025. Rather than visions of sugar plums dancing in their heads – brands and retailers are navigating changing tariffs, and shifting trade policy as they work to make sure their customers will have a joyful holiday season come [...]

View Details

Weathering Tariff Turmoil: How Loyalty Programs Can Improve Customer Retention

April 28, 20250 Comments
The Evolution of Consumer Behavior in an Uncertain Market What motivates someone to make a purchase used to be as simple as how much you want or need it, and how much it cost. Those days are long gone, and now the science behind consumer behavior and customer retention strategies is a full-blown industry. There [...]

View Details

How Coupons and Rebates Can Protect Your Brand From Tariff-Driven Price Shocks

April 3, 20250 Comments
As we head into Q2, companies are in the unenviable position of having to plan around recently announced tariffs by the Trump Administration and threatened retaliation from targeted countries. On April 2, President Trump announced a 10-percent across the board tariff for all trading partners, with additional tariffs on countries where the U.S. sees a [...]

View Details

Disrupting Digital Deception: Mitigating AI-generated Fraud that is Targeting Coupons, Rebates and Other Incentives

March 6, 20250 Comments
The Thriving Digital Coupon Landscape Put a group of B2C marketing experts into a room and task them with building brand recognition and loyalty and one of them is bound to suggest promotions. While the average consumer might not jump on every cash back or BOGO offer that comes their way, coupons and other promotional [...]

View Details

Surging Popularity of NA and THC Drinks Brings Opportunity and Risk for Brands

February 3, 20250 Comments
A Growing Market for Non-Alcoholic and Cannabis-Infused Drinks Dry January turned into a marketing bonanza for creative mixologists this year, with trendy bars and restaurants highlighting their spirit-free concoctions. For many, Dry January is an onramp to a growing trend of adults cutting back on alcohol all year round. Non-alcoholic beer sales are projected to [...]

View Details

Strategies for Mitigating Tariffs: How Brands Can Prepare for Rising Prices in Consumer Goods

January 8, 20250 Comments
The Uncertainty of Tariffs Under the Incoming Administration As brands worldwide assess the policies of the incoming Trump administration, one that stands out is the promise of tariffs. Should they happen, they will have a cascading impact on consumers and how brands engage with their customers. Until there is more clarity on how tariffs might [...]

View Details

Holiday Traditions at Arrowhead

November 27, 20240 Comments
The Importance of Company Culture During the Holidays Among the many gatherings upended by a global pandemic was the annual holiday party that was a tradition for so many workplaces. Economics have slimmed down many of the gatherings that remain, which can stick out in the budget as a frivolous expenditure. However, company culture can [...]

View Details

Why a Quick-to-Market Strategy is Key to Successful Promotions

October 23, 20240 Comments
Quick-to-Market: A Key Element in Promotion Management  One size rarely fits all, and that is especially true in the world of promotions. There are times when a customized campaign with layers of complexity is warranted for your brand, and there are times when budget and the need for speed dictate a simpler approach in promotion [...]

View Details

The Countdown to Holiday Promotions: Don’t Wait – Plan Ahead with a Trusted Promotion Agency

July 30, 20240 Comments
Holiday Promotions Are Coming—Ready to Make an Impact? As the holiday season rapidly approaches, retailers and manufacturers must act quickly to capture their share of the $964.4 billion in projected holiday spending for 2023. Partnering with a trusted promotion agency is key to ensuring a smooth, effective holiday strategy. With a well-planned promotional campaign in [...]

View Details

Recent Case Studies

Categories

Artificial Intelligence Cannabis Company Culture Compliance Consumer Goods Coupons Digital Coupons Employee Appreciation Fraud Gift with Purchase Loyalty Programs NA Drinks QTM Rebates Security Strategy Sweepstakes Tariffs THC Universal Coupon

About Arrowhead

Arrowhead was started over 40 years ago. We’re excited to bring you a legacy of promotion management and fulfillment experience. We look forward to sharing more about our business and learning how we may support you!

Check out our company video chevron

facebook twitter linkedin instagram

Next Page »

Sign Up for Insider Access

With over 40 years of expertise, Arrowhead offers premium promotions and fulfillment services.
Stay ahead of the curve with exclusive insights and industry updates, delivered straight to your inbox every quarter.

Subscribe

Arrowhead Promotion
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.