brand values

How Brand Values Can Help Your Company Rise Above Competitors

August 6, 2025
Values in action As the CEO of a major promotional company overseeing customer engagement opportunities for some of the nation’s biggest brands, Arrowhead’s Katie Prokop remembers a conversation that brought into focus the importance of...

How You Can Protect Your Brand Through Strategic Coupon Fraud Prevention

July 7, 2025
Inventory Management is a Critical First Step The average consumer likely gives little thought to fraud when they redeem a coupon or apply for a rebate. Quite a bit when you scale up the potential...

Holiday Promotions Strategy for 2025: Why Brands Should Start Planning Now

May 21, 2025
While consumers are eagerly celebrating the arrival of summer, brands are perfecting their holiday promotions strategy for 2025. Rather than visions of sugar plums dancing in their heads – brands and retailers are navigating changing...

Weathering Tariff Turmoil: How Loyalty Programs Can Improve Customer Retention

April 28, 2025
Those days are long gone, and now the science behind consumer behavior and customer retention strategies is a full-blown industry. (Who knew we would be hoarding toilet paper, hospital-grade face masks and hand sanitizer. )...

How Coupons and Rebates Can Protect Your Brand From Tariff-Driven Price Shocks

April 3, 2025
As we head into Q2, companies are in the unenviable position of having to plan around recently announced tariffs by the Trump Administration and threatened retaliation from targeted countries. On April 2, President Trump announced...

Disrupting Digital Deception: Mitigating AI-generated Fraud that is Targeting Coupons, Rebates and Other Incentives

March 6, 2025
While the average consumer might not jump on every cash back or BOGO offer that comes their way, coupons and other promotional offers have real value for consumers who reap discounts, cash back and other...

Surging Popularity of NA and THC Drinks Brings Opportunity and Risk for Brands

February 3, 2025
A Growing Market for Non-Alcoholic and Cannabis-Infused Drinks Dry January turned into a marketing bonanza for creative mixologists this year, with trendy bars and restaurants highlighting their spirit-free concoctions. For many, Dry January is an...

Strategies for Mitigating Tariffs: How Brands Can Prepare for Rising Prices in Consumer Goods

January 8, 2025
Should they happen, they will have a cascading impact on consumers and how brands engage with their customers. Until there is more clarity on how tariffs might be implemented, brands are facing 2025 with a...

Holiday Traditions at Arrowhead

November 27, 2024
Economics have slimmed down many of the gatherings that remain, which can stick out in the budget as a frivolous expenditure. Building a Family-Oriented Culture Arrowhead is a family-owned company, started by Keith Arnold in...

Why a Quick-to-Market Strategy is Key to Successful Promotions

October 23, 2024
Quick-to-Market: A Key Element in Promotion Management  One size rarely fits all, and that is especially true in the world of promotions. That’s when considering a quick-to-market (QTM) solution can be an excellent strategy that...

The Countdown to Holiday Promotions: Don’t Wait – Plan Ahead with a Trusted Promotion Agency

July 30, 2024
Holiday Promotions Are Coming—Ready to Make an Impact. As the holiday season rapidly approaches, retailers and manufacturers must act quickly to capture their share of the $964. 4 billion in projected holiday spending for 2023....

Managing Change: What to Ask a Vendor Before You Sign the Contract

June 21, 2024
“If you do not change direction, you may end up where you are heading. ” – Lao Tzu Fear of change has stymied personal and organizational growth for centuries. For organizations, the risks can seem...

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